HELP THEMSELVES by Ogilvy & Mather Singapore for The Economist

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HELP THEMSELVES

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Ogilvy & Mather Singapore
Executive Creative Director Robert Gaxiola
Art Director Chris Soh, Mo Chong. Eric Yeo.
Copywriter Greg Rawson, Ross Fowler
Account Supervisor Magali Jaumol
Typographer Eric Yeo
Released April 2010

Credits & Description

Category: Consumer Services
Advertiser: THE ECONOMIST
Product/Service: NEWSPAPER
Agency: OGILVY SINGAPORE
Executive Creative Director: Robert Gaxiola
Copywriter: Ross Fowler/Greg Rawson
Art Director: Mo Chong/Chris Soh
Account Manager: Shu Pin Lee
Account Supervisor: Magali Jaumol
Typographer: Eric Yeo
Date of First Appearance: Apr 26 2010 12:00AM
Entrant Company: OGILVY SINGAPORE , SINGAPORE

Dimensions
Point of purchase display - 200x74mm.

Site Location
Airports, high speed train terminals, bookshops and news stands etc, in Hong Kong, Singapore, Taiwan China and Australia.