MECHANICAL BULLS by BBDO New York for The Economist

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MECHANICAL BULLS

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Art Director James Clunie
Copywriter Kara Goodrich
Released May 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: THE ECONOMIST
Product/Service: NEWSPAPER
Agency: BBDO NEW YORK
Creative Director: Kara Goodrich (Senior Creative Director); James Clunie (Creative Director)
Copywriter: Kara Goodrich
Art Director: James Clunie
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: BBDO NEW YORK, USA

Description of Ambient execution
This installation of mechanical bulls was set up in Dallas, Texas over a 3-day period as a commentary on the state of the economy. Thousands of people saw (and in many cases) rode the bulls. The event captured the attention of the Dallas media via several newspapers and newscasts.