The Face Shop Outdoor MAKE UP WINDOW by Phoenix Communications

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MAKE UP WINDOW

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Industry Cosmetics & beauty products, Skin Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Phoenix Communications
Art Director Hyo-Jun Park
Copywriter Joo-Hye Yoon
Account Supervisor Shawn Baek
Released January 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: THE FACE SHOP
Product/Service: THE SMIM SKIN CARE LINE AND FACE IT MAKE UP LINE
Agency: PHOENIX COMMUNICATIONS
Chief Creative Officer: Joseb Kim
Creative Director: Joo-Hye Yoon
Copywriter: Joo-Hye Yoon
Art Director: Hyo-Jun Park
Account Supervisor: Shawn Baek

Ambient Execution Description
The Face Shop is Korea’s leading cosmetic brand with exceptional quality and affordable price.
To effectively promote the unique feature of The Power Spin Mascara, which has an automatic revolving brush that spins 360°, an eye-catching wrapping promotion has been executed. The promotion was set on the revolving door of the main entrance of Glass Tower located right next to Samsung Station with an average of 140,000 mobile populations a day. Its feature was visually emphasized by showing the spinning brush as the door revolves.