FOOTBALL FRAMES by Lew'Lara\TBWA Sao Paulo for The Football Museum

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FOOTBALL FRAMES

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Industry Museums & Libraries
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Creative Director Felipe Luchi, Victor Sant'anna, Manir Fadel, Luciano Lincoln
Art Director Bruno Bomediano
Copywriter Rafael Pitanguy
Producer Marcos Pedra
Photographer Paola Vianna
Released February 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: FUNDAÇÃO ROBERTO MARINHO
Product/Service: FOOTBALL MUSEUM
Agency: LEW'LARA\TBWA
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Rafael Pitanguy
Art Director: Bruno Bomediano
Account Manager: Ricardo Forli
Photographer: Paola Vianna
Producer: Marcos Pedra
Date of First Appearance: Feb 12 2010 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
By creating football fields where the goals were frames, we presented the Football Museum in a way that the audience could feel the sport in its most intense way: playing it. More than a regular outdoor, what each community was presented to was brand new entertainment area.