CHICKEN BOX by Y&R London for The Home Office

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CHICKEN BOX

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Y&R London
Executive Creative Director Damon Collins
Art Director Amber Casey, Dan Hubert
Account Supervisor Nick Fokes
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: THE HOME OFFICE
Product/Service: ANTI KNIFE CRIME
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Executive Creative Director: Damon Collins
Copywriter: Dan Hubert/Amber Casey
Art Director: Dan Hubert/Amber Casey
Account Manager: Jane Redfern
Account Supervisor: Nick Fokes
Date of First Appearance: Oct 12 2009 12:00AM
Entrant Company: RAINEY KELLY CAMPBELL ROALFE/Y&R, London, UNITED KINGDOM

Description of Ambient execution
Chicken Box Solution: To create advertising that got into the heart of where the young people who carry knives hang out. We printed our the hard-hitting message that if you carry a knife you can get 4 years in Prison on the Chicken boxes. Location/scale: Chicken shops in areas where there are the most reported cases of Knife Crime. This resulted in young people taking the time to fully understand the harsh realities of prison if you carry a knife.