The Life Foundation Outdoor Gendercide: Kill Her by Ogilvy & Mather Vietnam

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Gendercide: Kill Her

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Vietnam
Agency Ogilvy & Mather Vietnam
Art Director Len Cheeseman, Todd Mccracken, Joe Harris, Huy Anh Le, Hoang Sa Nguyen
Copywriter Malcolm Pryce, Todd Mccracken, Bianca De Silva, Craig Love
Designer Geoff Francis, Gill Clark
Typographer Geoff Francis, Gill Clark
Released August 2015

Credits & Description

200 million girls have gone 'missing', yet gendercide is an invisible issue throughout Asia. Brutally honest and impossible to ignore, these long-copy billboards educate on both cause and consequences of gendercide, and urged the public to report any confidential tips to a 0800 number. Ogilvy Vietnam also worked with local NGOs and authorities to place them in the same locations where thousands of girls have gone missing underground clinics, red light districts and known kidnapping hotspots.
Category: Other
Client: The Life Foundation
Agency: Ogilvy & Mather Vietnam
Country: Vietnam
Art Director: Len Cheeseman. Todd McCracken. Hoang Sa Nguyen. Huy Anh Le. Joe Harris.
Copywriter: Bianca de Silva. Malcolm Pryce. Craig Love. Todd McCracken.
Designer: Geoff Francis. Gill Clark.
Typographer: Geoff Francis. Gill Clark.