MY LIFE IS STRONG by ikpin for The Nature Conservancy (TNC)

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MY LIFE IS STRONG

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency ikpin
Executive Creative Director Dongik Lee
Creative Director Dongik Lee
Art Director Dongik Lee
Copywriter Jungeun Kim, Eun-Seung Lee
Photographer Dongik Lee
Typographer Cho Min Jun
Illustrator Cho Min Jun
Released May 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: THE NATURE CONSERVANCY
Product/Service: NATURE CONSERVATION
Agency: IKPIN
Executive Creative Director: Dongik Lee
Creative Director: Dongik Lee
Copywriter: Jungeun Kim/Eun-Seung Lee
Art Director: Dongik Lee
Illustrator: Cho Min Jun
Typographer: Cho Min Jun
Photographer: Dongik Lee
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: IKPIN, Ansung, KOREA

Advertising Format
Other

Other Advertising Format
Explanation : A bunch of balloons get tied with a small flower. Balloons moving around in the air easily appear to take this tiny flower away. But it never happened. Why? Because, it’s living, breathing and holding the ground with its roots. You must look at the unbelievably incredible energy and desire this humble flower expresses to survive. It promotes awareness that no nature should be ignored regardless of size.

Dimensions
0.5m x 1m x 7m

Site Location
Taepyeongno 1-ga, Jung-gu, Daegu, Korea

English Translation of Main Headlines
MY LIFE IS STRONG