The North Face Outdoor EXPLORING SEOUL by J. Walter Thompson Seoul

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EXPLORING SEOUL

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Industry Clothing
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Miyoung Yoo
Art Director Minji Lee, Chan-Kyung Kim
Copywriter Sooyeon Jo
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: THE NORTH FACE
Product/Service: OUTDOOR CLOTHING
Agency: JWT KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Miyoung Yoo
Copywriter: Sooyeon Jo
Art Director: Chan Kim/Minji Lee

Ambient Execution Description
We made stickers with 5 different postures. We printed 20 stickers per posture and installed them in various places where there is a crack on the wall, icicles, trails of fallen leaves and stonewalls. With these stickers, that merged our everyday sights, we were able to create scenes that people see and sensations that people feel when they climb up the mountain, the ice cliff, and enjoy the outdoor activities.
And on those stickers we included QR code. People received 10 % discount online, when they scan the QR code. People also received 10 % discount offline, when they bring the photo of the QR code. By promoting this event on The North Face website, we encouraged customers’ participation further.