YOU BETTER BE GOOD STICKERS by Cossette Toronto for THE SANTA CLAUS PARADE

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YOU BETTER BE GOOD STICKERS

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Toronto
Creative Director David Daga, Matthew Litzinger
Art Director Josh Day
Copywriter Caitlin Keeley
Producer Kelly Dhillon
Account Supervisor Jason Lorencz
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: THE SANTA CLAUS PARADE
Product/Service: THE SANTA CLAUS PARADE
Agency: COSSETTE
Creative Director: Matthew Litzinger/David Daga
Copywriter: Caitlin Keeley
Art Director: Josh Day
Account Supervisor: Jason Lorencz
Advertiser's Supervisor: Laurie Laykish
Producer: Kelly Dhillon
Date of First Appearance: Nov 2 2009 12:00AM
Entrant Company: COSSETTE, Toronto, CANADA

Description of Ambient execution
To increase awareness of The Santa Claus Parade in Toronto, Canada, stickers were placed around the city in high traffic areas (here and around the parade route), pointing towards existing signs and playing off them.