LOOSE-LEAF PAPER BIKE RACK by KNARF New York for The School Of Visual Arts

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LOOSE-LEAF PAPER BIKE RACK

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Industry Colleges, Universities & Education Centers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency KNARF New York
Executive Creative Director Frank Anselmo
Creative Director Richard Wilde, Jeseok Yi
Art Director Jelani Curtis, William W. Wang
Copywriter Jelani Curtis
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: SCHOOL OF VISUAL ARTS
Product/Service: ART SCHOOL
Agency: KNARF
Executive Creative Director: Frank Anselmo
Creative Director: Richard Wilde/Jeseok Yi
Copywriter: William Wang/Jelani Curtis
Art Director: Jelani Curtis/William Wang
Date of First Appearance: Oct 3 2009 12:00AM
Entrant Company: KNARF, New York, USA

Description of Ambient execution
Pedestrians are inspired to see the world from a different perspective to remind them that creativity can happen anywhere and everywhere. Loose-leaf notebook pages made of heavy-duty 3M anti-slip vinyl were affixed on sidewalks beneath bike-racks.