New Straits Times: EXPLOITATION by McCann Erickson Kuala Lumpur for New Straits Times

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New Straits Times: EXPLOITATION

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Industry Publishing, streaming & media
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency McCann Erickson Kuala Lumpur
Executive Creative Director Ean-Hwa Huang
Creative Director Jules Tan
Art Director Jerome Ooi, J Ules Tan
Copywriter Szu-Hung Lee, Zaidee Zainal, Benjamin Ng, Primus Nair
Producer Jimmy Ong, Bridget Hong
Photographer Loh Lin Shan - Untold Images
Account Supervisor Andrew Pinto
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Entertainment, Retail, Restaurants, Publications Bronze

Credits & Description

3 of 3 Campaign
Type of Entry: Posters
Category: Entertainment, Retail, Restaurants, Publications
Title: EXPLOITATION
Advertiser/Client: NEW STRAITS TIMES PRESS
Product/Service: NEWSPAPER
Entrant Company: McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Advertising Agency: McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Executive Creative Director: Ean-Hwa Huang/Szu-Hung Lee
Creative Director: Jules Tan
Art Director: Jerome Ooi/J Ules Tan
Copywriter: Benjamin Ng/Zaidee Zainal/Primus Nair/Szu-Hung Lee
Advertiser's Supervisor: Zuraida Mohamad
Account Manager: Alexis Young
Account Supervisor: Andrew Pinto
Producer: Bridget Hong/Jimmy Ong
Photographer: Loh Lin Shan
Other Credits: Computer Artists - Soon/Byee