LIKE WINNING BUT HATE LOSING by McCann Stockholm for The Swedish National Debt Office

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LIKE WINNING BUT HATE LOSING

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Industry Lottery & Gambling, Banking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency McCann Stockholm
Art Director Ola Von Bahr
Copywriter Christian Heinig
Producer Mannerfeldt Design, Fabrication Group Ab
Released October 2009

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: THE SWEDISH NATIONAL DEBT OFFICE
Product/Service: LOTTERY BONDS
Agency: STORÅKERS McCANN
Copywriter: Christian Heinig
Art Director: Ola Von Bahr
Account Manager: Mirja Hjelm
Advertiser's Supervisor: Robert Nygren
Producer: Mannerfeldt Design/Fabrication Group Ab
Other Credits: Final Art: Eric Moretti
Date of First Appearance: Oct 5 2009 12:00AM
Entrant Company: STORÅKERS McCANN, Stockholm, SWEDEN

Advertising Format
Outdoor Poster

Dimensions
Adshel Standard Transit advertising sites. 118,5x175,0 cm Posters.

Site Location
Adshel located outside most of Sweden's largest tennis stadiums.

English Translation of Main Headlines
Like winning but hate losing? Buy lottery bonds. You can win millions without ever risking your investment.