FOOT by M&C Saatchi Geneva for Pharma Geneve

FOOT

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency M&C Saatchi Geneva
Art Director Helene Ferte
Copywriter Olivier Girard, Philip Murphy
Account Supervisor François-Louis Noël
Typographer Nolwenn Tual
Illustrator Fred Van Deelen
Released January 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: PHARMA GENÈVE
Product/Service: THE SWISS ASSOCIATION OF PHARMACISTS
Agency: M&C SAATCHI
Creative Director: Olivier Girard
Copywriter: Olivier Girard/Philip Murphy
Art Director: Hélène Ferté
Illustrator: Fred Van Deelen
Typographer: Nolwenn Tual
Account Supervisor: Francois-Louis Noel
Account Manager: Elodie Straub
Account Manager: Elodie Straub

Ambient Execution Description
OOUCH MY FOOTAE
is a mix between grec-latin-english-french's words ...to talk about:
'sprains, strains and spasms' (like a dictionary definition)