CHENNAI HIGH by J. Walter Thompson Chennai for The Times Of India

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency J. Walter Thompson Chennai
Art Director Karthik Sekhar, Gowthaman Kandavel
Copywriter Senthil Kumar
Typographer C.anand Kumar
Released August 2010

Credits & Description

Category: Entertainment, Retail, Restaurants, Publications
Product/Service: THE TIMES OF INDIA
Agency: JWT
Date of First Appearance: Aug 15 2010
Entrant Company: JWT, Mumbai, INDIA
Executive Creative Director: Senthil Kumar
Copywriter: Senthil Kumar
Art Director: Karthik Sekhar/C.anand Kumar/Gowthaman Kandavel
Illustrator: C. Anand Kumar
Typographer: C. Anand Kumar
Advertiser's Supervisor: K Suganthan - Marketing Manager/Priya Gupta - Marketing Director/Rahul Kansal - Chief Marketing
Other Credits: Specialist Artist: Sivakumar Chinnaswamy/Production Head: Akash Raja/Studio Manager: K Harikumar

English Translation of Main Headlines
Indian Calendar Art has always depicted the God Hanuman, carrying a mountain of herbs since the birth of time itself. Hanuman was the original superhuman who could fly in Hindu Mythology and saved Lord Rama in the Epic Ramayana by transporting a mountain of medicinal herbs from the Himalayas to Sri Lanka. Probably the first large export consignment from India.
To illustrate the fact that Chennai is among the highest exporters of software in the world today, The Times of India created a visual leap from mythology to technology with Hanuman carrying a Software mountain across to Silicon Valley.