THE BANDAGED ANIMAL STATUES by BBR Saatchi & Saatchi Israel for THE UNIVERSITY VETERINARY HOSPITAL

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THE BANDAGED ANIMAL STATUES

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Industry Hospitals, Healthcare facilities & Medical Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency BBR Saatchi & Saatchi Israel
Executive Creative Director Nadav Pressman
Art Director Tom Zakai, Idan Gilboa
Copywriter Hila Moyal
Producer Bosmat Marmarely
Photographer Tom Soffer
Released January 2012

Credits & Description

Category: Special Build
Advertiser: THE UNIVERSITY VETERINARIAN HOSPITAL
Product/Service: THE UNIVERSITY VETERINARIAN HOSPITAL
Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI
Chief Creative Officer: Yoram Levi
Executive Creative Director: Nadav Pressman
Copywriter: Hila Moyal
Art Director: Idan Gilboa/Tom Zakai
Photographer: Tom Soffer
Producer: Bosmat Marmarely
Account Manager: Maya Salomon
Account Manager: Maya Salomon
Other Credits: V.p Agency Producer:dorit Gvili/Account Executiveyogev Atoon/Translation:rachel Friend

Ambient Execution Description
The Idea
To bandage all the animal statues in Israel.
One morning, the vets and managers of the hospital, with the help of 30 volunteers, gathered together for a one–of-a-kind guerrilla activity. They started placing bandages on dozens of statues around the country. Affixed to the bandage was the message: "Specialists in all areas of veterinary medicine ", and the phone number of the hospital.

The Buzz
The campaign was talked about on major media outlets nationwide.
Items on television shows, in daily newspapers, websites and radio stations discussed this unique activity.
The Veterinary Hospital at Beit Dagan is a nonprofit organization that provides the public with expert veterinary services from a team of international specialists. It's the only service of its type in Israel.
and managers of the hospital, with the help of 30 volunteers, gathered together for a one–of-a-kind guerrilla activity: They started placing bandages on dozens of statues around the country. Affixed to the bandage was the message: "Specialists in all areas of veterinary medicine ", and the phone number of the hospital.
As a result of the campaign, public awareness and new patient traffic increased dramatically!