THE WALL PROJECT by DDB California for THE WENDE MUSEUM AND ARCHIVE OF THE COLD WAR

THE WALL PROJECT

Pin to Collection
Add a note
Industry Museums & Libraries
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency DDB California
Executive Creative Director Matt Reinhard
Art Director Kevin Mccarthy - Jeff Spiegel, Pa Coss
Copywriter Reed Coss
Photographer Marie Astrid-Gonzalez
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: THE WENDE MUSEUM AND ARCHIVE OF THE COLD WAR
Product/Service: MUSEUM
Agency: DDB WEST
Executive Creative Director: Matt Reinhard
Creative Director: Kevin Mccarthy/Jeff Spiegel
Copywriter: Jeff Spiegel/Reed Coss
Art Director: Kevin Mccarthy/Pa Coss
Photographer: Marie Astrid-Gonzalez
Date of First Appearance: Aug 13 2009 12:00AM
Entrant Company: DDB WEST, San Francisco, USA

Description of Ambient execution
The Wall Project was designed as a public art initiative/live event. The centerpiece was an 80 ft. stylized wall that was placed across Wilshire Boulevard on November 8, closing down the busiest thoroughfare in L.A. and symbolically dividing the city into east and west. Prominent artists such as Thierry Noir, Shepard Fairey, and Kent Twitchell, as well as the public participated in painting it. A second wall comprised of ten sections of the original Berlin Wall went up along Wilshire Boulevard. At midnight on November 8, a celebration attended by over 1000 people culminated with the Wall Across Wilshire being torn down. The Wall Project was the largest commemoration of the 20th anniversary of the fall of the Berlin Wall outside of Germany. It received worldwide media attention and helped the museum establish an international reputation.