Disappeared by Wien Nord Vienna for This Human World

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Disappeared

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Industry Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Wien Nord Vienna
Released April 2011

Awards

Golden Drum 2011
Outdoor Leisure, entertainment, culture & education Silver Drum

Credits & Description

Product and services category:
This Human World - International Film Festival of Human Rights
Registrant:
WIEN NORD WERBEAGENTUR GMBH
Country:
AUSTRIA
Brand name:
This Human World
Advertiser:
Johannes Wegenstein
Advertising agency, city:
WIEN NORD, Vienna
Art director:
Andreas Lierzer, Daniela Schabernak
Copywriter:
Bernd Wilfinger, Matthias Piskernik
Creative director:
Eduard Böhler, Edmund Hochleitner
Photographer:
Gregor Ecker

Creative idea explanation:
Over the last 15 years in totalitarian regimes around the world 2 million people disappeared. Abducted, most of them never came back. And so often their martyrdom started with a simple, brutal instrument: A bag over the head. So we brought this symbol for the loss of freedom and human dignity directly into the ideal world of the Austrian society. By simply folding the upper part of posters and billboards over the heads of the displayed persons. So it took us just paper, to show how people disappear and to bring the inhumanity so plastically into public life.