Tic-tac Outdoor TIC TAC DOMINO by B\Ferraz

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TIC TAC DOMINO

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Industry Candies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency B\Ferraz
Creative Director Christian Sampaio, Tatiana Palladino
Art Director Rodrigo Paranhos
Copywriter Eduardo Viola
Producer Miucha Benetti, Aryane Diaz, Karen Starabole E Teca Bedo
Photographer Renan Gago
Illustrator Estúdio Notan
Released August 2011

Credits & Description

Category: Special Build
Advertiser: FERRERO DO BRASIL
Product/Service: TIC TAC CANELA/CINNAMON
Agency: B\FERRAZ FULL PROMOTION
Chief Creative Officer: Tatiana Palladino And Christian Sampaio
Creative Director: Tatiana Palladino And Christian Sampaio
Copywriter: Eduardo Viola
Art Director: Rodrigo Paranhos
Photographer: Renan Gago
Illustrator: Estúdio Notan
Art Buyer: Alyne Cunha
Producer: Miucha Benetti/Aryane Diaz/Karen Starabole E Teca Bedo
Account Manager: Fernanda Tchernobilsky
Planner: Roberta Rubini/Aldo Pini
Account Manager: Fernanda Tchernobilsky
Planner: Roberta Rubini/Aldo Pini
Other Credits: Ana Ferraz/Daniela Ribeiro

Ambient Execution Description
To launch the new Cinnamon Tic Tac breath mint, we built a huge and surprising domino containing more than 7,500 packs of the product.

The project lasted 5 weeks and it counted on a multidisciplinary team of artists, physicists and set makers.

The installation was exhibited in a shopping mall with the greatest number of visitors in Sao Paulo and it served as base for a promotion: the person who guessed right how long the domino would take to fall would win US$50,000.

127 people took part. 15 million people visited the domino.
The action generated the biggest buzz in the history of the brand, having received 13 million impacts in media and social networks.