COFFEE by Saatchi & Saatchi New York for Tide

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COFFEE

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Saatchi & Saatchi New York
Creative Director Maru Kopelowicz
Art Director Dan Lucey
Copywriter Nathan Frank
Photographer Yan Apostolides
Account Supervisor Andrea Diquez
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: PROCTER & GAMBLE
Product/Service: TIDE STAIN BRAIN
Agency: SAATCHI & SAATCHI
Creative Director: Maru Kopelowicz
Copywriter: Nathan Frank
Art Director: Dan Lucey
Account Manager: Account Team: Brett Chaloupka/Jessica Bindman/Gus Marmarinos/Joanne Miserandino
Account Supervisor: Andrea Diquez
Illustrator: Yan Apostolides
Photographer: Yan Apostolides
Other Credits: Copywriter/Art Director: Ilan Orengel/Isaac Serruya
Date of First Appearance: Apr 12 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI, New York, USA

Description of Ambient execution
Stain situations can happen anytime and often are challenging to remove; the Tide Stain Brain Wordplay has some fun with a real-life example of coffee staining a pair of khaki pants in a clever word puzzle. This execution is placed conveniently on cardboard sleves that guard hands for the hot & cold of their coffee drink containers, and invite them to engage with the puzzle. The user is prompted by a URL to go directly to the solution for coffee stains on Tide Stain Brain online and the mobile application that provides 85+ stain solutions created by Tide and consumers.