Tide Outdoor TABLECLOTHES by Leo Burnett Colombo

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sri Lanka
Agency Leo Burnett Colombo
Executive Creative Director Subhash Pinnapola
Art Director Sithum Walter
Copywriter Eraj Wirasinha, Farzad Mohideen
Photographer Jehan Adahan
Released February 2013

Credits & Description

Advertiser: PROCTER & GAMBLE
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: TABLECLOTHES
Art Buyer: A
Chief Creative Officer: A
Illustrator: A
Account Supervisor: A
Advertiser's Supervisor: A
Producer: A
Typographer: A
Copywriter: Farzad Mohideen
Planner: Murtaza A. Tajbhoy
Creative Director: N
Producer: N
Copywriter: Eraj Wirasinha
Creative Director: A
Account Supervisor: N
Advertiser's Supervisor: N
Illustrator: N
Typographer: N
Other Credits: Chamari Priyabashini
Art Director: Sithum Walter
Photographer: Jehan Adahan
Art Buyer: N
Chief Creative Officer: N
Account Manager: Selonica Nalawansa
Executive Creative Director: Subhash Pinnapola

Ambient Execution Description
We needed to show the general public that Tide was the easiest way to remove stains. Using the insight that people love the food at roadside restaurants but hate the messy service they provide because of all the stains it causes, we created a demonstration using easy to clean tablecloths in the shape of common clothes. These 'tableclothes' were placed at restaurants where many Sri Lankans eat every day so whenever the inevitable spills and drips came, they were effortlessly removed with the helpd of Tide.