THE SHIRT-KIN by Markom/Leo Burnett Istanbul for Tide

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THE SHIRT-KIN

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Markom/Leo Burnett Istanbul
Creative Director Engin Kafadar
Account Supervisor Asli Sahin
Released April 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: PROCTER & GAMBLE
Product/Service: TIDE
Agency: LEO BURNETT ISTANBUL
Creative Director: Engin Kafadar
Account Manager: Ural Aktas
Account Supervisor: Asli Sahin
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: LEO BURNETT ISTANBUL, TURKEY

Description of Ambient execution
Lowfold steel napkin dispensers designed like a t-shirt form that dispense one napkin at a time like a newly washed white t-shirt. We wanted to bring Tide and the consumer together in the moment of stain and we placed The Shirt-kins in over 25 cafes and restaurants visited by families.

English Translation of Main Headlines
Perfectly Clean in Every Wash