Tiger Beer Outdoor Air-Ink [image] 10 by Marcel Sydney

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Air-Ink [image] 10

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Industry Beers and Ciders, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Asia Pacific
Agency Marcel Sydney
Executive Creative Director Scott Huebscher
Senior Art Director Leslie Sharpe
Senior Copywriter Gavin Chimes
Released January 2017


D&AD Impact 2017
Environmental Sustainability - Graphite Pencil

Credits & Description

Agency: Marcel Sydney
Client: Heineken Asia Pacific Pte. Ltd.
Founder / Creative Chairman: David Nobay
Executive Creative Director: Scott Huebscher
Senior Copywriter: Gavin Chimes
Senior Art Director: Leslie Sharpe
Head of Art: Emmanuel Bougneres
Head of Production / Producer: Holly Alexander
Senior Print Producer: Chris Beghin
Senior Print Producer: Simon Davis
Client Services Director: Ryan Bernal
Account Director: Alex Buckland
Chief Strategy Officer: Iona Macgregor
Account Manager: Knox Cassidy
Traffic Manager: Toni Carter
Technology Partner: Graviky Labs
Senior Planner: Cathy Song
Designer: Brogen Averill
Designer: Michael Banayos
Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned safe, high-quality ink. A range of Air-Ink markers were sent to street artists and activists around the world, creating both artwork and conversation.