TIGER VIRTUAL GAMES by Ace Saatchi & Saatchi Makati for Tiger

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TIGER VIRTUAL GAMES

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Industry Confectionery & snacks, Biscuits
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Ace Saatchi & Saatchi Makati
Creative Director Abe Medenilla
Art Director Carl Urgino, Windel Aboy, Gelo Lico, Glenn Lalogan
Copywriter Andrew Petch, Tony Sarmiento Iii, Bogey Bernardo, Paolo Agulto, Maui Drillon
Producer Rodel Quitain, Dennis Obien
Account Supervisor Carol Arellano, Raffy Farcon
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: KRAFT
Product/Service: TIGER ENERGY BISCUITS
Agency: ACE SAATCHI & SAATCHI
Executive Creative Director: Andrew Petch
Creative Director: Abe Medenilla
Copywriter: Maui Drillon/Bogey Bernardo/Paolo Agulto/Andrew Petch/Tony Sarmiento
Art Director: Windel Aboy/Gelo Lico/Glenn Lalogan/Carl Urgino
Account Supervisor: Carol Arellano/Raffy Farcon
Producer: Rodel Quitain/Dennis Obien
Other Credits: Vp/Head Of Integration: Tony Sarmiento; Head Of Activation: Onat Roldan
Date of First Appearance: Dec 26 2009 12:00AM
Entrant Company: ACE SAATCHI & SAATCHI, Makati City, THE PHILIPPINES

Description of Ambient execution
The client wanted kids to use up more physical energy to induce more need for Tiger Energy Biscuits. However, the favorite play-activity of Asian kids is video gaming, something that rarely requires energy. Instead of stopping children from playing video games, we got them to play one that requires a lot of energy – Nintendo Wii. We created the Tiger Virtual Games, the world’s first Wii Olympics. Kids were invited to compete in Wii sports for medals and free Wiis. Cost of entry was just 5 empty Tiger packets. The games were held in SM North EDSA, Asia's second-biggest mall, giving maximum exposure to Tiger and the event. We also opened the games with the 'Running of the Wii', an event where kids carried the controller like a torch across three major cities. This added even more exposure to the games.