ANOTHER DAY by *S,C,P,F... Barcelona for Time Out

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ANOTHER DAY

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency *S,C,P,F... Barcelona
Art Director Gaizka Sampedro, Jordi Carles, Marius Zorrilla
Copywriter Dirk Graells, Toni Segarra
Account Supervisor Eva Mollet
Released November 2009

Credits & Description

Category: Publications & Media
Advertiser: TIME OUT
Product/Service: MAGAZINE
Agency: S
Executive Creative Director: Toni Segarra
Copywriter: Toni Segarra/Màrius Zorrilla/Dirk Graells/Gaizka Sampedro
Art Director: Màrius Zorrilla/Jordi Carles/Gaizka Sampedro
Account Manager: Victoria Vidal
Account Supervisor: Eva Mollet
Date of First Appearance: Nov 29 2009 12:00AM
Entrant Company: S,C,P,F, Barcelona, SPAIN
Advertising Format
Outdoor Poster
Site Location
Barcelona
English Translation of Main Headlines
Time Out is the world’s greatest entertainment listings magazine, and as such must defend leisure with every means available. On the Net we found several initiatives calling for a three-day weekend, and we joined them. We communicated the fact with a clear and direct campaign.Through the graphic code of a calendar and the structure of the seven days of the week, we wanted to change the distribution of working days and weekend with different examples based on the contrast between the monotony of the working week and weekend fun, and we did it just through the typography.