LIVE REVIEW by Leo Burnett Hong Kong for Time Out

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LIVE REVIEW

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Executive Creative Director Victor Manggunio
Creative Director Graeme Brimmer
Art Director Tik Lau
Copywriter Wilson Ang
Released June 2009

Awards

One Show 2011
One Show Out Of Home / Single Merit

Credits & Description

Category: Ambient: Special Build
Advertiser: TIMEOUT
Product/Service: MAGAZINE
Agency: LEO BURNETT
Executive Creative Director: Victor Manggunio
Creative Director: Graeme Brimmer
Copywriter: Wilson Ang
Art Director: Tik Lau
Account Manager: Meggy Cheng/Macy Ng
Advertiser's Supervisor: Desiree Au
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: LEO BURNETT, Hong Kong, HONG KONG
Description of Ambient execution
Instead of using the magazine’s reviews to promote the venues, we used the venues to promote the magazine. Over 30 TimeOut Live Review boards were placed in front of restaurants, bars, music stores and bookstores across Hong Kong. Each board carried a review of the venue directly behind it, complete with a ‘photo window’.