Time Warner Cable Outdoor THIS STOP, CHARLOTTE. NEXT STOP, TRIBECA. by Ogilvy & Mather New York

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THIS STOP, CHARLOTTE. NEXT STOP, TRIBECA.

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Industry Сable/Satellite television
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Ogilvy & Mather New York
Executive Creative Director Tommy Henvey
Creative Director Richard Ryan, Richard Wallace
Art Director Jody Zorn
Copywriter Jessica Zalaznick
Released August 2011

Credits & Description

Category: Special Build
Advertiser: TIME WARNER CABLE
Product/Service: TIME WARNER CABLE
Agency: OGILVY NEW YORK
Executive Creative Director: Tommy Henvey
Creative Director: Richard Ryan/Richard Wallace
Copywriter: Jessica Zalaznick
Art Director: Jody Zorn

Ambient Execution Description
The subway installation was placed in a busy courtyard in downtown Charlotte, NC. People passing by were surprised to find the entrance to a New York City subway suddenly appear in the middle of their city and walked over to checkout the installation and read information on the offer.