Tobicom-S Outdoor TOBICOM EFFECT by Hancomm

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TOBICOM EFFECT

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Hancomm
Executive Creative Director Wonsoon Lee
Creative Director Younghoon Cha
Art Director Sungwoon Bang, Minwoo Kim
Copywriter Sungwoon Bang
Released January 2012

Credits & Description

Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: ANGOOK PHARM
Product/Service: TOBICOM-S
Agency: HANCOMM
Chief Creative Officer: Ilhyung Jang
Executive Creative Director: Wonsoon Lee
Creative Director: Younghoon Cha
Copywriter: Sungwoon Bang
Art Director: Minwoo Kim/Sungwoon Bang
Art Buyer: Chul Jeong
Account Manager: Inseok Ko
Account Manager: Inseok Ko

Ambient Execution Description
After taking the eye health supplement, Tobicom, the batter sees the ball thrown by the pitcher as being enlarged, which exaggerates the effectiveness of Tobicom.