Tokio International Film Festival Outdoor HOMELESS ANIMALS IN THE CONCRETE JUNGLE by Hakuhodo Tokyo

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Hakuhodo Tokyo
Executive Creative Director Yasuaki Iwamoto
Creative Director Takako Sasaki
Art Director Yuji Tokuda
Copywriter Keiichi Sasaki
Producer Sohei Hirao, Shuzo Yamada, Tomokazu Kato
Photographer Norio Kidera, Kenji Tsuji
Account Supervisor Masataka Saito
Typographer Hidetaka Matsunaga
Illustrator Hidetaka Matsunaga
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: COCA-COLA
Product/Service: I LOHAS WATER
Executive Creative Director: Yasuaki Iwamoto
Creative Director: Takako Sasaki
Copywriter: Keiichi Sasaki
Art Director: Yuji Tokuda
Account Manager: Kenichiro Oonishi/Keiichi Takahashi/Yoshitaka Honda/Emiko Mori
Account Supervisor: Masataka Saito
Advertiser's Supervisor: Ryotaro Yao
Illustrator: Hidetaka Matsunaga
Typographer: Hidetaka Matsunaga
Photographer: Norio Kidera/Kenji Tsuji
Producer: Sohei Hirao/Shuzo Yamada/Tomokazu Kato
Other Credits: Shinji Fukue/Motohiro Ando/Eiichiro Yoshida/Uechi Hiroyuki/Takahiro Miura
Date of First Appearance: Oct 15 2009 12:00AM
Entrant Company: COCA COLA JAPAN, Tokyo, JAPAN

Description of Ambient execution
We created a major art installation project with Mark Jenkins(famous street artist) and university students, turning the crushed bottles into “art” rather than garbage. The sculptures and street installations called “Homeless Animals in the Concrete Jungle” highlighted the issue of habitat destruction while demonstrating the unique crushable PET bottle. We took it to major parts of the city, zoo and Tokyo International Film Festival (the theme of the festival is “Action for Earth”) and we even turned the RED carpet GREEN securing enormous publicity and endorsements.

English Translation of Main Headlines
“Homeless Animals in the Concrete Jungle” - a simple choice can change the world