Top-sport Outdoor 2011 FINNISH STAREOUT CHAMPIONSHIPS by McCann Helsinki

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency McCann Helsinki
Art Director Jyrki Poutanen
Copywriter Timo Silvennoinen
Producer Yrjö Haavisto
Photographer Tom Hakala, Jan-Erik Olin
Illustrator Janne Uotila
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: TOP-SPORT
Product/Service: SPORTS RETAIL
Creative Director: Jyrki Poutanen/Timo Silvennoinen
Copywriter: Timo Silvennoinen
Art Director: Jyrki Poutanen/Janne Uotila
Photographer: Tom Hakala (Anatom Allstar)/Jan-Erik Olin (Anatom Allstar)
Illustrator: Janne Uotila
Producer: Yrjö Haavisto
Account Manager: Niina Huttunen
Account Manager: Niina Huttunen
Other Credits: Saara Helkala/Piia Lehtinen

Ambient Execution Description
A guerrilla style event was staged at three of Finlands largest summer festivals in three major cities during the summer of 2011. The event consisted of a "staring professional" (a famous finnish stand-up comedian), a referee and a small documentary crew, who organized a pop-up staring competition for the festival goers. The AV-material was posted online in social media and the campaign site immediately after each event.