SWAT SENSOR by Publicis Ambience Mumbai for Bombay Chemicals

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SWAT SENSOR

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Publicis Ambience Mumbai
Art Director Satish Sethumadhavan
Copywriter Karunasagar Sridharan
Producer Vikram Vitankar
Photographer Shantanu Suman
Released October 2009

Credits & Description

Category: Ambient: Transit
Advertiser: BOMBAY CHEMICALS
Product/Service: TORTOISE MOSQUITO COILS
Agency: PUBLICIS COMMUNICATIONS
Copywriter: Karunasagar Sridharan
Art Director: Satish Sethumadhavan
Photographer: Shantanu Suman
Producer: Vikram Vitankar
Date of First Appearance: Oct 15 2009 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Mumbai, INDIA

Description of Ambient execution
Even the most urban areas in most major Indian cities are notorious for their mosquito infestation problem. It isn’t uncommon to see fidgety pedestrians constantly swatting mosquitoes while waiting for the bus. With the same circuitry used in clap activated night lamps, we created glow signs that glow whenever they detect a swatting sound. We then installed them at bus stops, parks, housing colonies and sidewalks in mosquito-infested areas. With the use of a traditional glow sign and basic circuitry, we managed to effectively promote our brand exactly when the need was felt the most.