PUNCHING BAG by Talent Marcel for Toshiba

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PUNCHING BAG

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Industry Laptops, Netbooks, Tablets
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Creative Director Celso Alfieri, Alexandre Popoviski
Copywriter Fabio Mozeli
Photographer Semp Toshiba Archive
Account Supervisor Fernanda Sarno
Typographer Fabiano Pinel
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: SEMP TOSHIBA
Product/Service: NOTEBOOK SEMP TOSHIBA XTREME
Agency: TALENT
Executive Creative Director: João Livi
Creative Director: Alexandre Nego Lee/Celso Alfieri
Copywriter: Fabio Mozeli
Art Director: Fabiano Pinel
Account Manager: Fabiana Lira
Account Supervisor: Fernanda Sarno
Advertiser's Supervisor: Caio Ortiz
Typographer: Fabiano Pinel
Photographer: Semp Toshiba Archive
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: TALENT, São Paulo, BRAZIL

Description of Ambient execution
To highlight the impact-resistance quality of the notebook TOSHIBA XTREME, we have stuck a picture of the notebook in punch bags of gyms.