Toto Outdoor TOTOTALK by Dentsu Inc. Tokyo

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Industry Toilet Paper
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yoshimitsu Sawamoto
Creative Director Hiroki Nakamura
Art Director Yama
Copywriter Junichi Harima
Designer Atsushi Hashimoto, Programmer
Producer Tomonobu Yamazumi, Nao Sakamoto Dentsu Inc.
Released November 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: TOTO
Product/Service: TOILET
Agency: DENTSU
Executive Creative Director: Yoshimitsu Sawamoto, Dentsu
Creative Director: Hiroki Nakamura, Dentsu
Copywriter: Junichi Harima, Dentsu
Art Director: Atsushi Hashimoto, YAMA
Producer: Tomonobu Yamazumi, Dentsu
Other Credits: Flash Developer:Kazuki Nakata , YAMA
Producer:Tomonobu Yamazumi, Dentsu
Date of First Appearance: Nov 27 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

Description of Ambient execution
Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO". EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it. This campaign get popular in Japan, and many people watch the TV-ad.

English Translation of Main Headlines
Designer:Atsushi Hashimoto/Programmer:Kazuki Nakata,Motoi Ishibashi/Sound Designer:Shojiro Nakaoka/Digital Artist:Akira Fujimoto,Takashi Fujimoto