CHEATING WALL by Crispin Porter + Bogusky Toronto for Tourism Toronto

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CHEATING WALL

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Industry Transport, travel & tourism, Destinations (Countries & Places), Travel Agencies, Tour Operators & Travel Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Crispin Porter + Bogusky Toronto
Creative Director Darren Richardson, Acd - Michael Murray, Aaron Starkman
Art Director John Thai
Copywriter Jane Murray
Producer Jennifer Dark
Account Supervisor Cheryl Mckenzie, Grace Castaneda
Released September 2011

Credits & Description

Category: Digital Outdoor
Advertiser: TOURISM TORONTO
Product/Service: TOURISM TORONTO
Agency: CP+B
Chief Creative Officer: Rob Reilly
Creative Director: Michael Murray/Darren Richardson/Aaron Starkman
Copywriter: Jane Murray
Art Director: John Thai
Account Supervisor: Grace Castaneda/Cheryl Mckenzie
Producer: Jennifer Dark
Account Manager: Daniella Casasanta
Planner: Ryan Roberts/Jane Healy
Account Manager: Daniella Casasanta
Planner: Ryan Roberts/Jane Healy
Other Credits: Designer: Genevieve Beharry/Digital Artist: William Leung/Retoucher: Jeremy Thompson

English Translation of Main Headlines
Toronto and Montreal are bitter rivals. Montrealers rarely visited Toronto—despite being only a few hundred km away. Tourism Toronto created a live, interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other's cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker; allowing people to fully interact with someone individually.

Ambient Execution Description
Toronto and Montreal are bitter rivals. Montrealers rarely visited Toronto—despite being only a few hundred km away. Tourism Toronto created a live, interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other's cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker; allowing people to fully interact with someone individually.