CAMRY REINVENTED - LA LIVE by M&C Saatchi Los Angeles for Toyota

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CAMRY REINVENTED - LA LIVE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency M&C Saatchi Los Angeles
Executive Creative Director Margaret Midgett Keene, Chris Adams
Creative Director Leo Circo
Art Director Brian Morgan, John Kritch
Copywriter Gary Rosen
Producer Tanya Lesieur, Dan Paquin, Sara Siebert
Account Supervisor Cathy Weaver, Vickie Stafford, Siha Collins
Released July 2011

Credits & Description

Category: Digital Outdoor
Advertiser: TOYOTA MOTOR SALES, USA
Product/Service: TOYOTA CAMRY
Agency: SAATCHI & SAATCHI LA
Executive Creative Director: Chris Adams/Margaret Keene
Creative Director: Leo Circo
Copywriter: Gary Rosen
Art Director: Brian Morgan/John Kritch
Account Supervisor: Cathy Weaver/Vickie Stafford/Siha Collins
Producer: Tanya Lesieur/Sara Siebert/Dan Paquin

Ambient Execution Description
The work went live October 2011 at LA Live, the biggest entertainment complex in Southern California. Synced on 22 screens throughout the main plazas of the downtown LA structure, the campaign showed a 3-D Camry jumping from monitor to monitor and leaping off buildings as it turned a public space into its own private racing course.