Toyota Outdoor FT-86 FASTEST PAINTED WEBSITE by PARTY Tokyo

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FT-86 FASTEST PAINTED WEBSITE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency PARTY Tokyo
Creative Director Morihiro Harano, Qanta Shimizu
Art Director Masashi Kawamura, Masanori Sakamoto
Copywriter Takayuki Rokutan
Producer Shinji Urano, Toshifumi Oiso, Hitoshi Kaneko
Illustrator Rinpa Eshidan
Released February 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: TOYOTA MOTOR SALES AND MARKETING
Product/Service: FT-86
Agency: PARTY
Creative Director: Qanta Shimizu/Masashi Kawamura/Morihiro Harano
Copywriter: Takayuki Rokutan
Art Director: Masanori Sakamoto (Deltro Inc.)/Masashi Kawamura
Illustrator: Rinpa Eshidan
Advertiser's Supervisor: Daisuke Katayama
Producer: Toshifumi Oiso/Hitoshi Kaneko/Shinji Urano (Engine Plus)
Other Credits: Daisuke Nakamura/Hiroki Nakamura (Party)/Ken Murayama/Shogo Yano (Deltro Inc.)

Ambient Execution Description
Fastest Painted Website was made to draw people's attention to the unveiling of the FT-86 at the Tokyo Motor Show. The FT-86 II’s teaser website was live-painted onto a billboard, which took exactly 8 hours 6 minutes to complete. The process was broadcasted via Ustream, and became the website. The programmers were “live-programming”, and all the hyperlinks were added on as the artists finished drawing each elements such as the buttons. The audience were able to send messages to the LED bulletin board by tweeting with “fatestweb”. When people pressed the “Like” button on the website, real “Like” lamps lit up. This was a physical event, interactive website, and OOH all in one.