Toyota Outdoor SNAKE by Saatchi & Saatchi New Zealand

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Executive Creative Director Antonio Navas
Art Director Cory Bellringer
Copywriter Matt Sellars
Producer Heath Davy
Account Supervisor Mark Cochrane
Typographer Ross Davies
Released January 2012

Credits & Description

Category: Cars & Automotive Services
Advertiser: TOYOTA
Product/Service: HILUX
Executive Creative Director: Antonio Navas
Copywriter: Matt Sellars
Art Director: Cory Bellringer
Typographer: Ross Davies
Account Supervisor: Mark Cochrane
Advertiser's Supervisor: Neraj Lala
Producer: Heath Davy
Account Manager: Luke Farmer
Planner: Murray Streets
Account Manager: Luke Farmer
Planner: Murray Streets
Other Credits: Lightfarm Studios
Ambient Execution Description
Hilux has a long history of being worshipped as New Zealand’s toughest “ute” by real Kiwi blokes. More than a utility vehicle, it’s a symbol of rugged, rural masculinity.
Kiwi guys all know that a Hilux can handle pretty much anything, but when they tell their mates how tough theirs is, they stretch the truth a lot.
Toyota doesn’t exactly discourage this kind of behaviour. That’s why we plastered dealerships all over the countryside with these posters: launching the toughest Hilux yet by putting it up against some of the toughest creatures anywhere.