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INNOVATIVE CITY STYLE by Saatchi & Saatchi Ljubljana for Toyota

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INNOVATIVE CITY STYLE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Slovenia
Agency Saatchi & Saatchi Ljubljana
Art Director Aleksandar Jordacevic
Copywriter Tine Acimovic, Matej Kodric
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: TOYOTA ADRIA
Product/Service: TOYOTA IQ
Agency: SAATCHI & SAATCHI
Creative Director: Matej Kodric
Copywriter: Matej Kodric/Tine Acimovic
Art Director: Aleksandar Jordacevic
Other Credits: Matjaz Skufca
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, Ljubljana, SLOVENIA

Description of Ambient execution
We stuck a model of the Toyota iQ car with a message “Park in the centre of attention.” inside bicycle’s parking spaces in the city centre where the target audience spend their time.

English Translation of Main Headlines
"Park in the centre of attention!"

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