NIMBLE AS A MOUSE by Saatchi & Saatchi New Zealand for Toyota

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NIMBLE AS A MOUSE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Executive Creative Director Dylan Harrison
Art Director Carolyn Davis
Copywriter Matthew Page
Producer Richard Mayo-Smith
Photographer Tom Roberton
Account Supervisor Gm Sonya Berrigan
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: TOYOTA NEW ZEALAND
Product/Service: TOYOTA iQ
Agency: SAATCHI & SAATCHI
Executive Creative Director: Dylan Harrison
Copywriter: Matthew Page
Art Director: Carolyn Davis
Account Manager: Dominic Henshall
Account Supervisor: Sonya Berrigan
Photographer: Tom Roberton
Producer: Richard Mayo-Smith
Other Credits: Director: Leo Woodhead/Technical Support: Peter Mangin
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI, Auckland, NEW ZEALAND
Description of Ambient execution
To demonstrate the agility of the clever, new Toyota iQ, we turned the car into a mouse, capable of operating a computer by moving a cursor on a giant screen.First we had a programmer develop the technology. Then we found a warehouse in central Auckland to stage the event. And finally we constructed our oversized desktop environment.We invited an exclusive audience of fleet buyers and journalists. Before their eyes, the iQmouse created its very own newspaper ad. Finally we gave each of our guests the chance to have a go.
English Translation of Main Headlines
NIMBLE AS A MOUSETo demonstrate the agility of the clever, new Toyota iQ, we turned the car into a mouse, capable of operating a computer by moving a cursor on a giant screen.First we had a programmer develop the technology. Then we found a warehouse in central Auckland to stage the event. And finally we constructed our oversized desktop environment.We invited an exclusive audience of fleet buyers and journalists. Before their eyes, the iQmouse created its very own newspaper ad. Finally we gave each of our guests the chance to have a go.