HARMONY FLORALSCAPES by M&C Saatchi Los Angeles for Toyota

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HARMONY FLORALSCAPES

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency M&C Saatchi Los Angeles
Executive Creative Director Mike Mckay
Creative Director Andrew Christou, Design Cd
Art Director Acd Dino Spadavecchia
Account Supervisor Marisstella Marinkovic
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: TOYOTA MOTOR SALES
Product/Service: PRIUS
Agency: SAATCHI & SAATCHI LA
Executive Creative Director: Mike Mckay
Creative Director: Andrew Christou/Design Cd: Ryan Jacobs
Art Director: Acd: Kelly Kliebe/Ad: Chris Peel
Account Supervisor: Marisstella Marinkovic
Other Credits: Production: Greenroad Media
Date of First Appearance: Aug 18 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI LA, USA

Description of Ambient execution
We used flowers to create massive roadside murals growing alongside nine California freeways, which were adopted by the 3rd generation Prius. These floralscapes improve the commute for the millions of drives who pass by them daily.