Toyota Outdoor SAUNA by Saatchi & Saatchi Stockholm

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Saatchi & Saatchi Stockholm
Art Director Assistant Art Director, Lisa Engardt, And Afshin Moeini
Copywriter Adam Kerj
Account Supervisor Jonas Dahlquist
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: TOYOTA
Product/Service: TOYOTA PRIUS
Creative Director: Adam Kerj
Copywriter: Adam Kerj
Art Director: Lisa Engardt/And Afshin Moeini/Art Director Assistant
Account Manager: Paula Andersson
Account Supervisor: Jonas Dahlquist
Advertiser's Supervisor: Tobias Eklund
Date of First Appearance: Dec 7 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, Stockholm, SWEDEN

Description of Ambient execution
Toyota Prius launch activity. Autumn 2009 - the third generation Prius was launched. One of the feature options is the new, unique solar driven ventilation system that always keeps the inside of the Prius cool. No matter how hot it is outside. Hence, we placed 25 brass signs at selected sauna´s at premium Gym´s around Stockholm where the target frequently works out and simply informed them about this new revolutionary feature. What better place to tell them than in a hot and humid environment as a contrast to the message itself.

English Translation of Main Headlines
MESSAGE ON THE BRAS SIGN: Hello sauna bather! Luckily the new Toyota Prius can never get this hot and humid thanks to the new unique solar driven ventilation system. It keeps the interior cool and nice no matter how hot it is on the outside. Even when it is parked. Isn´t that cool! Read more at