SOLAR FLOWERS by M&C Saatchi Los Angeles for Toyota

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SOLAR FLOWERS

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency M&C Saatchi Los Angeles
Executive Creative Director Mike Mckay
Creative Director Andrew Christou, Ryan Jacobs
Art Director Acd Dino Spadavecchia
Copywriter Elizabeth Alexander, Shannon Wilch, Chelsea Dubois
Producer Diane Jackson, Katie Koehler
Account Supervisor Michelle Williamson
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: TOYOTA MOTOR SALES
Product/Service: PRIUS
Agency: SAATCHI & SAATCHI LA
Executive Creative Director: Mike Mckay
Creative Director: Andrew Christou/Ryan Jacobs
Copywriter: Shannon Wilch/Chelsea DuBois/Elizabeth Alexander
Art Director: Acd: Kelly Kliebe/Ad: Lindsey Montague
Account Manager: Executive Communications Director: John Lisko/Media Director: Samantha Johnson/Nicole Scandaliato
Account Supervisor: Account Director: Marisstella Marinkovic/Account Supervisor: Keith Ellis
Producer: Director Of Integrated Production: Tanya Lesieur/Producer: Britta Couris/Kristina Hicks
Other Credits: Design/Fabrication: Poetic Kinetics/Tour Logistics: Xtension Marketing/Media Buy: Macdonald Media; Rick Robinson
Date of First Appearance: Jul 8 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI LA, USA

Description of Ambient execution
We created Solar Flower Sculptures and put them in public spaces, providing seating areas with charging stations, free wi-fi access, and a light at night. It was all powered with help from the sun, like the solar roof in the 3rd generation Prius. We also retrofitted actual public transit bus shelters with solar panels that powered fans and cooled passengers inside. This experience was designed to emulate the Solar Powered Ventilation System found in the 3rd Generation Prius. The installation travelled to bus shelters in New York, Boston, Chicago, Seattle, San Francisco, and Los Angeles.