SOLAR VENTILATION BUS SHELTERS by M&C Saatchi Los Angeles for Toyota

Adsarchive » Outdoor » Toyota » SOLAR VENTILATION BUS SHELTERS

SOLAR VENTILATION BUS SHELTERS

Pin to Collection
Add a note
Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency M&C Saatchi Los Angeles
Executive Creative Director Mike Mckay
Creative Director Andrew Christou, Design Cd
Art Director Acd Dino Spadavecchia
Copywriter Shannon Wilch
Producer Diane Jackson, Katie Koehler
Account Supervisor Marisstella Marinkovic
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: TOYOTA MOTOR SALES
Product/Service: PRIUS
Agency: SAATCHI & SAATCHI LA
Executive Creative Director: Mike Mckay
Creative Director: Andrew Christou/Design Cd: Ryan Jacobs
Copywriter: Shannon Wilch
Art Director: Acd: Kelly Kliebe/Ad: Nick Luckett
Account Manager: Executive Communications Director: John Lisko/Media Director: Samantha Johnson/Nicole Scandaliato
Account Supervisor: Marisstella Marinkovic
Producer: Director Of Integrated Production: Tanya Lesieur/Producer: Britta Couris/
Other Credits: Tour Logistics: Xtension Marketing/Media Buy: Macdonald Media
Date of First Appearance: Jul 8 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI LA, USA

Advertising Format
Other

Other Advertising Format
We retrofitted actual public transit bus shelters with solar panels that powered fans and cooled passengers inside. This experience was designed to emulate the Solar Powered Ventilation System found in the 3rd Generation Prius.

Dimensions
Standard bus shelter posters as well as solar panels mounted on the top of the shelter.

Site Location
bus shelter