Toyota Outdoor REBEL by Del Campo Saatchi & Saatchi Madrid

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REBEL

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Del Campo Saatchi & Saatchi Madrid
Creative Director Miguel Roig
Art Director Mauricio Duque
Copywriter Jonay Sosa
Photographer Getty Images, Keystone, Image Plus
Account Supervisor Eva Galán
Released December 2010

Credits & Description

Category: Public Health & Safety
Advertiser: TOYOTA ESPAÑA
Product/Service: ROAD SAFETY AWARENESS
Agency: SAATCHI & SAATCHI SPAIN
Date of First Appearance: Dec 20 2010
Entrant Company: SAATCHI & SAATCHI SPAIN, Madrid, SPAIN
Executive Creative Director: Miguel Roig
Creative Director: Miguel Roig
Copywriter: Jonay Sosa
Art Director: Mauricio Duque
Photographer: Getty Images
Account Supervisor: Eva Galán
Advertiser's Supervisor: David Suarez/Francisco Palma
Account Manager: Jesús Ovejero

English Translation of Main Headlines
Toyota wanted to send a message of responsibility to people during the Christmas period. Target Audience: Drivers. Background info: It's christmas time and everyone wants to have a good time and drink some alcohol, but if you drink you have to be aware of its side effects, like seeing things that are not real. So don´t drink and drive.
Solution: We created tricked images that confuse when you are not drunk, and make you think about what happens when you are.
Location Scale: SMALL BILLBOARDS PLACED IN PARKING LOTS IN MADRID, SPAIN.