Toyota Outdoor THERE’S A PLACE FOR GOOD ENGINEERS by Saatchi & Saatchi Dusseldorf

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THERE’S A PLACE FOR GOOD ENGINEERS

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Industry Recruiting
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Saatchi & Saatchi Dusseldorf
Executive Creative Director Alexander Reiss
Creative Director Marco Obermann
Art Director Ingmar Krannich, Jean-Pierre Gregor, Doerte Leismann, Thomas Demeter
Copywriter Marko Werth, Schakir Islamow
Released August 2011

Credits & Description

Category: Special Build
Advertiser: TOYOTA GERMANY
Product/Service: RECRUITMENT / HUMAN RESSOURCES
Agency: SAATCHI & SAATCHI DÜSSELDORF
Executive Creative Director: Alexander Reiss
Creative Director: Marco Obermann
Copywriter: Marko Werth/Schakir Islamow
Art Director: Jean-Pierre Gregor/Thomas Demeter/Ingmar Krannich/Doerte Leismann
Account Manager: Sebastian Bouchoou
Account Manager: Sebastian Bouchoou
Other Credits: Alexandra Beck (Production)

Ambient Execution Description
In addition to the main recruiting ad via university magazines, we printed an unusual recruitment ad onto mobile chalkboards and placed them directly beside the bulletin-boards on campus (in hallways and in lecture halls of Germany's best technical universities).
Visible and attention-grabbing for a lot of engineering talents, we ensured that only the best of them were able to send TOYOTA their applications by having a differential equation to solve directly on the chalkboards. Because only students who came up with the right solution could access the URL and thus see the adressor.