Transa Outdoor STOP FREEZING by Ruf Lanz

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STOP FREEZING

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Industry Clothing
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Ruf Lanz
Creative Director Markus Ruf, Danielle Lanz
Art Director Isabelle Hauser
Copywriter Maren Beck
Account Supervisor Doelkar Monkhar
Released October 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: TRANSA OUTDOOR CLOTHING
Product/Service: OUTDOOR CLOTHING
Agency: RUF LANZ
Creative Director: Markus Ruf/Danielle Lanz
Copywriter: Maren Beck
Art Director: Isabelle Hauser
Account Supervisor: Doelkar Monkhar
Advertiser's Supervisor: Ruedi Thomi

Ambient Execution Description
Stop freezing: Transa dresses billboard lingerie models.

(The brief:)
Transa sells outdoor clothing that keeps you warm even in the deepest winter. This was supposed to be communicated.

(The solution:)
Every year before Christmas, there are lingerie billboards everywhere.
The almost naked models have to remain outside in the cold for weeks.
That’s why we 'dressed' them with warm outdoor clothes by Transa.

Originally placed in Translations box...
Stop freezing.
Transa Outdoor Clothing