Transport For London (Tfl) Outdoor CAR by M&C Saatchi London

CAR

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Luke Boggins, Dan Mccormack
Photographer Alistair Thain
Typographer Gareth Davies
Released February 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: TRANSPORT FOR LONDON
Product/Service: ROAD SAFETY
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: Luke Boggins/Dan Mccormack
Art Director: Luke Boggins/Dan Mccormack
Photographer: Alistair Thain
Typographer: Gareth Davies
Account Manager: Claudia Zwimpfer
Account Manager: Claudia Zwimpfer

Ambient Execution Description
Every week, a teenager is killed or seriously injured on London’s roads. Research has proven that the vast majority of these accidents happen because teenagers are pre-occupied with whatever’s happening in their life ‘right now’, like running for a bus, listening to music or reading a text.

This campaign aims to change the behaviour of teenagers at the roadside, encouraging them to stop and think before crossing the road.