Transport For London (Tfl) Outdoor LITTER TRACK by M&C Saatchi London

LITTER TRACK

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Industry Public Transport, Mass Transit, Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Alex Bingham, Conrad Swanston
Copywriter Alex Bingham, Conrad Swanston
Released January 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: TRANSPORT FOR LONDON
Product/Service: ANTI-LITTERING
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: Alex Bingham/Conrad Swanston
Art Director: Alex Bingham/Conrad Swanston
Account Manager: Claudia Zwimpfer
Account Manager: Claudia Zwimpfer

Ambient Execution Description
This ad ran in tube stations to remind commuters that when litter is left on the train or platform, it can blow on to the track and cause delays.

It uses the iconic ‘Keep Britain Tidy’ logo, but turns the waste bin upside down so that it looks like an underground train track.