Transport For London (Tfl) Outdoor VULTURE by M&C Saatchi London

VULTURE

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Industry Public Transport, Mass Transit
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency M&C Saatchi London
Creative Director Graham Fink
Art Director Joe Miller, Tristan Cornelius
Photographer Peter Lipmann
Typographer Gareth Davies
Released January 2012

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: TRANSPORT FOR LONDON
Product/Service: LONDON OVERGROUND
Agency: M&C SAATCHI
Creative Director: Graham Fink
Copywriter: Joe Miller/Tristan Cornelius
Art Director: Joe Miller/Tristan Cornelius
Photographer: Peter Lipmann
Typographer: Gareth Davies
Account Manager: David Jackson
Account Manager: David Jackson

Ambient Execution Description
The London Overground is a line on the Tube that stops at over 78 cultural attractions.

To highlight this little known fact we played on the well known English phrase ‘Culture vulture’ for someone that loves visiting galleries or museums and used the iconic orange Tube map graphic to create the camera strap around his neck.