Trapote Outdoor THE BATHROOM NETWORK by McCann Madrid

Adsarchive » Outdoor » Trapote » THE BATHROOM NETWORK

THE BATHROOM NETWORK

Pin to Collection
Add a note
Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency McCann Madrid
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Art Director Victor Gomez
Copywriter Pedro Rego
Account Supervisor Jesus Martinez Soria
Released September 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: TRAPOTE GROUP
Product/Service: TRAPOTE GROUP
Agency: McCANN ERICKSON SPAIN
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Creative Director: Pedro Rego/Victor Gomez
Copywriter: Pedro Rego
Art Director: Victor Gomez
Account Supervisor: Jesús Martinez Soria
Other Credits: Technical Director: Enrique Moreno/Multimedia Developer: Fernando Garcia

Ambient Execution Description
Nightclub bathroom doors (and walls) tend to awaken people’s creativity and drive them to new levels of inspiration. Let’s get round this problem by harnessing all that raw talent to create the first social network founded in a night club bathroom. We’ll call it THE BATHROOM NETWORK.

We visited the bathrooms at JOY, one of Madrid's most emblematic nightclubs, and substituted all of the old graffiti, scrawls and general wall doodling and for a QR code inviting people to enter the network. Once registered on your smart phone you would then see the same bathroom door on which now, online, you could leave your doodle, scrawl or inspired thinking or simply comment on something some other member had previously written.


ORIGINALLY IN TRANSLATION BOX...
Nightclub bathroom doors (and walls) tend to awaken people’s creativity and drive them to new levels of inspiration. Let’s get round this problem by harnessing all that raw talent to create the first social network founded in a night club bathroom. We’ll call it THE BATHROOM NETWORK.

We visited the bathrooms at JOY, one of Madrid's most emblematic nightclubs, and substituted all of the old graffiti, scrawls and general wall doodling and for a QR code inviting people to enter the network. Once registered on your smart phone you would then see the same bathroom door on which now, online, you could leave your doodle, scrawl or inspired thinking or simply comment on something some other member had previously written.