The Shining for Trump Fiction

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The Shining

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Industry Political/Religious/Trade Organizations
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Released November 2016

Credits & Description

Category: Public Interest, NGO
Brand: Trump Fiction
Art Director: Alex Reinoso
Illustrator: Alessandro Echevarria
Copywriter: Nick Elliott
Additional Info: Outdoor
Geo: United States
Published: November 2016
Description: The idea for this guerilla campaign came out of the fact that life during this American election has become stranger than fiction. So we wondered what would happen if we literally mashed up Trump with well-loved fictional stories: Dr. Strangelove, Dumb & Dumber, Humpty Dumpty, Thelma & Louise, and The Shining. The result are a series of illustrated movie posters that also serve as cautionary tales. The ads were covertly installed last week in multiple locations around NYC.
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